Could You Survive Without Mobile Apps? | Mobile Phones Applications Development

A third of small businesses say they couldn’t get by without mobile apps. (Eleven percent say they use them only because they’re “cool”.

What if there wasn’t a mobile app for that?

More than a third of small businesses say they couldn’t survive, or that it would be a challenge to survive, without mobile apps, says a new survey.

OK, so it was AT&T that conducted the survey—not exactly a disinterested party. But consider that last year, Inc. named the mobile app design industry one of an entrepreneur’s best prospects.

The AT&T study found that 72 percent of small businesses used mobile apps in their operations. AT&T surveyed 2,246 small business owners—”small” being defined as between two and 50 employees, both part-time and full-time.

Top on the list of app uses was GPS and mapping, with nearly half (49 percent) of companies using them. A distant second was a tie between social media marketing and document management, with 26 percent of firms apiece. Other popular apps included location-based services (24 percent), time management (23 percent), travel and expense tracking (22 percent), and mobile credit card payments (20 percent).

The biggest reason for using mobile apps: Saving time, said 62 percent of those polled. 59 percent cited increased productivity, and 29 percent said cost-saving. Interestingly, 11 percent admitted to using mobile apps “to be cool and hip”.

Other survey findings: Small businesses with Facebook pages jumped to 41 percent, from 27 percent in 2009. More than a third of those polled said social media was good for business, with 37 percent saying Facebook et al increased traffic to their company websites.

Sach Chaudhari

Sach Chaudhari is an expert in the field of eLearning platform development. He is the CEO of , which focuses on developing eLearning platforms. Sach is based in Silicon Valley. He studied business at Harvard Business School and computer science at the University of Cincinnati. He has various patents in software engineering under his name. Before starting his company, Sach worked for various start-up and fortune 500 companies in Silicon Valley. You can find his profile on and Send him an email at [email protected]

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