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The Right LMS for External Training

Paradiso: The Right LMS for External Training

Companies of all sizes require training to upskill their workforce, customers, members, and partners to achieve maximum productivity at as little cost as possible. In this context of training, there are two kinds of training- LMS for external training and LMS for internal training. Though a robust LMS application carries out both these types of training, there is a slight yet significant difference between the two forms of training, which we shall dive into right away.

What is Internal Training?

Employees receive internal training, also known as on-the-job training, while working for their employers. Internal training is different from employee instruction that occurs at third-party educational institutions. Also, employees can simultaneously train at educational institutions while receiving internal training.

Internal training can serve several other purposes, from helping employees perform their jobs better to informing them about new work policies and procedures. Employers can also train employees to do more than one job in cross-training by upgrading their knowledge as technology changes, helping them in career advancements in their respective fields.

What is External Training?

External training is the process of upskilling and informing the customers, partners, and members of an organization to better understand the organization’s internal policies, compliances, products and services, and workflow cycle.

In addition, external training helps organizations equip the customers and members to understand the company’s brand, vision, and mission. Therefore, an LMS for external training proves the best way to have an effective external training regime.

Why can’t companies skip External Training?

Many businesses regard training as an expense rather than an investment. Customers and members who have not been adequately trained will inevitably lack the motivation and knowledge to properly utilize company resources, products, and services. This will result in waste in the service industry because a lack of knowledge about procedures will affect customer interaction and retention. Here are three reasons why external training is a must:

  1. Training existing customers builds customer loyalty in the long run.
  2. Customers who have been trained effectively spread the news efficiently.
  3. Effective training equals increased retention.

What role does an LMS play in optimizing External Training?

An LMS can cost-effectively standardize and automate all internal training content at one easy-to-access location. The LMS helps to integrate subject knowledge with real-time references for a holistic user experience. In addition, LMS with gamified content helps retain more customers and partners by fostering in-house engagement between the subject, the trainer, and peers.

The best LMS for external training can help you onboard, train, and certify your customers, partners, and members more quickly. Let us now look into the key feature of a robust LMS for external training.

External Training LMS Features

An LMS designed for employee training isn’t the best fit for customer training. However, an LMS for external training can also meet some internal product training initiatives. Consider the following key features of learning management system and various training tools.

  • Branding

    If you want to be able to change the look and feel of your training site, you should use an LMS for external training rather than an internal one. Many companies with customer-facing portals, in particular, want to make sure their system can be customized. This enables you to adhere to any of your company’s brand guidelines.

    You can also increase conversions by allowing users to seamlessly transition from the company’s website to their desired courses. This is because the company’s website, the training portal, and the LMS are all the same to the student.

  • Integrations

    Companies make lists of “must-have” integrations before choosing an LMS for external training. For example, internal training may be integrated with their performance management system or HRIS (HRIS). Integrations with marketing automation, live training software, and a CRM like Salesforce.

    Using marketing automation and live training software streamlines the customer and member experience. Learners can sign up for webinars, schedule them, and launch them all from one place. They may also get email reminders or suggestions for similar training events. With CRM integration, training teams can see the actual value of their program.

  • Built or Brought Content

    As the name implies, off-the-shelf content is a ready-made product that can be sold and used immediately. It’s pre-formatted content in a few robust LMS for external training. As a result, you can usually upload or

    link this content to your courses and allow users to use it right away. Flexible content hosting is critical for external training.

    Your team will most likely need to create multiple contents to engage external learners with various learning styles. Some skills or information may be better learned through one of these methods rather than the other. Swapping out individual assets shouldn’t be difficult when it’s time to update.

  • Content Discovery

    Customer training is critical for customer training teams because their user base varies from person to person and company to company. Therefore, serving the same content to people with different needs is pointless. An LMS for external training with advanced search functionality, filters, and tagging can all help. For example, customers or members could skip the lesson on email marketing and search specifically for the “A/B test” rather than taking the entire course on marketing best practices.

  • Accessibility

    These features on the LMS for external training allow teams to offer multiple login options to end-users. Customer training teams frequently ask about restricted course access. This can be done via:

    • SSO

      Ensure a seamless experience for learners who already have a login. Users first go to the course details page. Then they can sign up with their login credentials by clicking the register button. Customers and partners can find and register for LMS for external training without you or your training team intervening.

    • Set up access codes to your course catalogue

      Users can access the content after signing up with a code you provide. For example, a company using training to generate leads may want to allow anyone to register. Some companies prefer to limit the content to specific users, customers, or lifecycle stages. Some companies restrict content to specific users, customers, or lifecycle stages.

  • e-Commerce Capabilities

    Some may choose to monetize coursework through subscription and ala carte sales, while others provide free courses. Your LMS for external training should support a variety of pricing and packaging options to accommodate different pricing structures. For example, some training is available for a price, while others are provided for free (i.e., primary vs advanced). The cost may vary depending on the customer tier or support package selected.

Paradiso LMS for External Training

With top-of-the-line features like an easy-to-use interface, SaaS integrations, SSO, CRM integration, pre-recorded courses, and more, Paradiso is the best LMS for external training with the most customer-friendly eLearning platform available.

The LMS could be used to serve a large number of clients and provide consistent learning experience with information about your products and the technicalities required to handle them effectively. It also saves your internal staff time by removing tedious and repetitive training tasks.

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