How a Multinational Company Turned Training Into a Scalable Franchise Business

When Training Becomes a Business Opportunity

Is it education, revenue, or both?

The initial question was simple but powerful: Was this training initiative designed purely as a money-making business, or was it meant to educate users about the company’s core product?

The answer turned out to be both.

This multinational organization was onboarding franchises across the country as part of a new national vertical. To support this expansion, training became essential—not only to educate franchisees but also to ensure they could successfully use and promote the company’s solutions.

At the same time, this training was positioned as a sellable offering, making it a direct revenue stream rather than just a support function.

A Dual-Purpose Training Strategy

Blending profit with purposeful learning

The company’s approach to training served two equally important goals.

On one side, training acted as a money-making process. As franchises were onboarded, they needed structured learning programs to train their users effectively. These training programs were sold as part of the franchise onboarding process, creating a scalable revenue model.

On the other side, training had a strong educational purpose. Since all franchises were part of the same national vertical, it was critical that everyone followed consistent standards, processes, and product knowledge.

By combining monetization with education, the company ensured that training delivered real value—both financially and operationally.

Scaling a National Franchise Model Through Training

Building consistency across a growing network

As the company expanded its franchise network nationally, training became the backbone of scalability.

• Access to the same centralized knowledge base
• Consistent franchise onboarding processes
• Standardized training programs for users

Without structured training, maintaining quality and consistency across hundreds of franchises would have been nearly impossible.

Training ensured that every franchise—regardless of location—operated with the same understanding of the product, process, and brand vision.

The Challenges of Manual Training Management

When spreadsheets slow down growth

Despite having a strong training vision, the company faced a major operational challenge in the early stages.

Everything was being managed manually.

• Franchise onboarding without automation
• Training programs tracked in Excel spreadsheets
• Manual user management and reporting

As the number of franchises and learners grew, this approach became unsustainable—slowing operations, increasing errors, and limiting scalability.

It became clear that growth required a fully automated system.

The Need for an End-to-End Automated Solution

From franchise onboarding to training delivery

The requirement was clear: the company needed a single solution to manage the entire training lifecycle.

• Automated franchise onboarding
• Individual platform setup for each franchise
• Centralized training management
• Ability to sell training to external users
• Complete elimination of spreadsheets

In short, they needed an end-to-end training automation platform that supported both education and monetization.

How Paradiso Delivered the Right Architecture

Automating training and monetization at scale

Paradiso worked closely with the organization to understand its business model, challenges, and growth plans.

Instead of offering a generic solution, Paradiso designed a custom architecture tailored to a franchise-based training ecosystem.

• Automated franchise onboarding
• Dedicated platform setup for each franchise
• Centralized training delivery
• Online selling of training programs

From onboarding to training delivery and monetization, everything was streamlined through a single platform.

Transforming Training Into a Scalable Business Model

From manual operations to a digital ecosystem

With Paradiso’s solution in place, the company transitioned from fragmented manual workflows to a fully digital training ecosystem.

• Complete automation of franchise training workflows
• Centralized control with decentralized franchise access
• Scalable monetization of training programs
• Reduced operational overhead

Training evolved from a support function into a core business driver.

The Bigger Picture for Corporate Training

Why this model matters for modern organizations

This case highlights a shift in how organizations can rethink training.

• Training as a product
• Training as a growth enabler
• Training as a revenue stream

With the right technology, training becomes a strategic asset—especially for franchises, partners, and external audiences.