Many companies don’t realize the importance of the employee training until they lose clients because of the bad customer service or their employees make mistakes that cost a lot of money for them. An example of that is the case of the Zomato agent eating food meant for delivery that went viral in minutes. That probably made that Zomato’s clients lost confidence in the company.
Why this kind of situations can happen? Because of the lack of training. Companies like Zomato, Uber, Ola, among other mobile commerce or m-commerce companies, really need to constantly train their employees to ensure that they know the values, culture and that they are trained enough to offer an excellent service to the clients.
Even if those kinds of organizations don’t have a physical environment, they still need to build a culture, processes, motivate their employees and ensure they offer the right service to the clients, in the way the company wants.